When it comes to choosing men’s perfume, there are two broad categories: those who are loyal to the perfume they chose for their skin years and years ago and those who choose perfumes according to fashion, design or the mood of the time.


The German writer Patrick Süskind wrote in his bestseller Perfume: “Perfume has a more convincing power of persuasion than words, appearance, feeling and will. You cannot refuse the persuasive power of perfume, it penetrates us like the air we breathe penetrates our lungs, it fills us, it totally dominates us, there is no way to oppose it”.


Perfumery aficionados call them the great classics and they are perfect mixes, with a formula that never gets old or, at best, reworked in various limited editions that are fresher or more sensual. In short, the great classics never go out of fashion, and they are usually liked because they transmit tenacity and strength on the skin, a gentleman’s touch and also a rather passionate trail.


We at FreeShop have selected for you, the 10 must-haves that a man should buy, perhaps accompanied by some new items perfect for this autumn period.

The great classics also apply to men who are approaching perfumery for the first time and do not want to experiment with scents.

So have fun finding your own olfactory essence.



1. CK One, Calvin Klein

This fragrance, launched in 1994, has a strong citrus character, but well balanced by woody and floral scents. 

Top notes include lemon and pineapple; middle notes include lily of the valley, jasmine and violet; base notes include cedarwood and sandalwood.


CALVIN KLEIN Ck One Eau de Toilette 200ml – CHF 39.90 SHOP NOW


2. Acqua di Giò, Giorgio Armani

Launched in 1996, this Giorgio Armani must-have also has a strong citrus character. 

The top notes are Lime, Bergamot and Orange; marine notes form the heart of this fragrance; while the base notes are white musk, cedarwood and patchouli. 


GIORGIO ARMANI Acqua di Giò Homme Eau de Toilette 200ml – CHF 109.90 SHOP NOW


3. Aventus, Creed

Among the year-round fragrances we certainly find this one: launched on the market more recently than its predecessors (in 2010), Aventus by Creed immediately became one of the most sought-after and imitated fragrances. 

Top notes: pineapple, bergamot, blackcurrant; middle notes: birch, patchouli and jasmine; base notes: musk, ambergris and vanilla.


CREED Aventus Eau de Parfum 100ml – CHF 255.00 ASK FOR AVAILABILITY


4. Le Male, Jean Paul Gaultier

Perfect fragrance for autumn-winter. Launched on the market in 1995. 

Top notes: lavender, mint, cardamom; heart notes: cinnamon and orange blossom; base notes: vanilla, tonka bean, amber and sandalwood.


JEAN PAUL GAULTIER Le Male Eau de Toilette 125ml – CHF 89.90 SHOP NOW


5. 1 Million Parfum, Paco Rabanne

A new fragrance, launched on the market only in 2020, although the Eau de Toilette version has been on sale for some ten years before that.

A salty pulse: tuberose and amber. The opulence of leather: a leather accord with notes of cistus resin.


PACO RABANNE 1 Million Eau de Parfum 100ml – CHF 87.50 SHOP NOW


6. Cool Water, Davidoff

Launched for the first time back in 1988, it contains a hymn of freshness. 

Top notes include sea water, lavender and mint; middle notes include sandalwood, geranium and jasmine; and base notes include musk, tobacco and cedarwood.


DAVIDOFF Cool Water Eau de Toilette 125ml – CHF 39.90 SHOP NOW

DAVIDOFF Cool Water SET Eau de Toilette 40ml + Gel Doccia 75ml – CHF 19.90 SHOP NOW


7. Boss Bottled, Hugo Boss

Launched in 1998, this famous fragrance by Hugo Boss is part of the woody-spicy group, typical of colder periods. 

Top notes: apple, plum, bergamot;

heart notes: cinnamon, mahogany;

base notes: vanilla, sandalwood, cedarwood.


HUGO BOSS Boss Bottled Eau de Toilette 50ml – CHF 39.00 SHOP NOW


8. Explorer, Montblanc

Launched on the market in 2019, this fragrance is doing very well and taking a lot of satisfaction and acclaim.

Woody scent with notes of leather, Haitian vetiver, pink pepper and bergamot.


MONTBLANC Explorer Eau de Parfum 100ml – CHF 86.50 SHOP NOW


9. Just Cavalli, Roberto Cavalli

Leathery fragrance launched on the market in 2013.

Notes of allspice, vetiver and leather.


ROBERTO CAVALLI Just Cavalli Man Eau de Toilette 90ml – CHF 39.90 SHOP NOW


10. Bleu de Chanel, Chanel

Left for last, but certainly one of the most popular ever. Launched in 2010, this fragrance is great for all year round. 

Belonging to the group of woody-aromatic fragrances, it contains notes of grapefruit, pink pepper, ginger, incense, vetiver, sandalwood, cedarwood and white musk.


CHANEL Bleu de Chanel Eau de Toilette 100ml – CHF 109.00 ASK FOR AVAILABILITY


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