BURBERRY Hero – Eau de Toilette
Adventurous and enigmatic, Burberry Hero is an enthralling union of athleticism and creativity, power and compassion, strength and subtlety. A masculine spirit that explores the codes of the house of duality and the power of the animal kingdom. A man in search of transformation and metamorphosis; a new modern heroism. Our vision challenges traditional stereotypes of masculinity, giving you the chance to transform yourself to find the courage to embrace who you really are.
Featuring a positive and heroic protagonist, the campaign sees man and horse mirrored in their movements, pushing their physical limits to transform into a mythical creature – a metaphor for personal transformation. A new man. A hero.
Fresh, bright and bold, the fragrance is brightened with sparkling bergamot and invigorated with juniper and black pepper. Juniper, a classic British ingredient in the perfumer’s palette, brings a vibrant freshness to the scent, and is deepened by a trio of warm cedarwood oils from three distinct mountain ranges: the Appalachians, the Atlas Mountains and the Himalayas.
The bottle is a modern reimagining of Riccardo Tisci’s Burberry fragrance – with the Thomas Burberry monogram. Its angular shape is an abstract reinterpretation of a horse’s hoof, engraved with the Burberry logo.