Are you looking for a perfume that will make an immediate impression and give you confidence at the same time? A perfume tells a lot about the character of the wearer, and pampering yourself by spraying on your beloved fragrance is no longer just a feminine peculiarity.

Boys, like women, are increasingly attentive to the latest trends in fragrances and often look for certain olfactory notes that enhance their individuality but also make them more charming and seductive.

There are those who only look for niche products with fragrant and sophisticated notes, those who try to seduce with the infamous oriental notes, those who love the freshness of marine notes and those who love the energy released by citrus notes: the great variety of fragrances on the market are able to adapt to any personality and respond to any emotional intention that a man wants to express. Just take a look at the section dedicated to men’s fragrances on FreeShopSwiss.ch to realise this.

Here is now the ranking of the best-selling men’s fragrances:

HUGO BOSS Boss Bottled Eau de Toilette 50ml


Definitely the most appreciated and purchased by men, but not only. A must-have for business and leisure travel.

Boss Bottled, like all the fragrances created by the German fashion house, has become a great classic, able to stand the test of time.

The top notes are fruity and fresh, with typically Mediterranean scents: lemon, bergamot, geranium and apple. The heart notes glorify an enveloping and irresistible soul thanks to the warm essences of mahogany and cloves. The base notes, persistent and energetic, give way to a pure masculinity made up of olive and sandalwood with a hint of vanilla that softens the harsher sides of this fragrance to enhance its persistence and strength. A timeless fragrance that has not been afraid to dare with both classic and original combinations.

  WHO WE RECOMMEND IT TO: For all men who dream of a non-obvious, original and seductive classicism.


ARMANI Stronger With You Intensely Eau de Parfum 100ml

With this new intensity, Giorgio Armani wanted to strengthen what had already made it one of the most loved fragrances by men, and also one of the best-selling. A fantastic love story that exudes confidence and strength at every turn (even at work).

Pink pepper, intense lavender and warm cinnamon provide the winning mix for the top notes. The seductive heart of the eau de parfum gradually gives way to the pleasant base notes, whose sweet accords of candied chestnuts, vanilla and tonka underline the vigour and intensity of the entire fragrance composition.

  • oriental woody fragrance with fougère accents
  • suitable for every occasion
  • for the modern and passionate man

WHO WE RECOMMEND IT TO: All lovers of intense and passionate fragrances. To those strong men who don’t need an extra push, but who will feel invincible when wearing this perfume.


Burberry Hero Eau de Toilette 100ml

This brand new 2021 fragrance was created by Burberry’s famous creative director Riccardo Tisci and has immediately become a worldwide sensation, especially here in Switzerland.

Enigmatic and adventurous, Burberry Hero is the intriguing union of robustness and softness, intensity and emotionality, energy and inventiveness.

The top note: bergamot; the heart of this perfume is black pepper and juniper; the base note is a trio of cedars: Atlas, Virginia and Himalayan cedar.

WHO WE RECOMMEND IT TO: All everyday heroes, always ready to help others, as well as knowing how to enjoy their lives. Perfect for all those days when you need a little ‘help’ to feel pampered and important.


Davidoff Cool Water Eau de Toilette 125ml

In Cool Water by Davidoff, the power of the waves symbolises masculine virility. This fragrance has marine scents with notes of aromatic plants for a fresh and energetic result. For more than 30 years Cool Water has been in the top 5 best-selling men’s fragrances of all time, a success due to the delicate power of its fragrance, which remains persistent without ever becoming boring. Like the waves of the sea, the man of Cool Water is free and strong, explosive and lively from the charismatic, sweet and attractive.

The fragrance opens with the fresh notes of mint, the sparkle of coriander and the decisive essence of rosemary, with sweet hints of lavender. The heart mixes floral and spicy notes, with jasmine and geranium joining the precious neroli and sandalwood. The base enhances masculine power with notes of musk, wood, amber, tobacco and cedar.

TO WHOM WE RECOMMEND IT: To all navigators and sailors. To all the eternal boys who dream of facing life like a sailor in Antiquity: curiosity will be your winning weapon, always.


A man who is indomitable and invincible: this fragrance best expresses the idea of the man Paco Rabanne is passionate about for his Invictus, a modern fighter, sporty and always ready to take on new challenges. The mood of this fragrance takes on a new classicism, one composed of virile divinities and mythological encounters.

Paco Rabanne Invictus Eau de Toilette

Whoever wears it will seem to impersonate a modern Achilles, aware of his inner power, his firmness, his nature, self-confident but also critical and self-mocking. Invictus, therefore, is distinguished by the adrenalin that emanates from its notes, strong and energetic aromas: an accord with marine scents of laurel and grapefruit mixed with an amber accord of Guaiac wood, patchouli and ambergris. An essence that wants to become a lyric to the male body.

Top notes: marine notes and grapefruit Heart notes: laurel and geranium Base notes: patchouli and ambergris

WHO WE RECOMMEND IT TO: Sportsmen, men who love adrenaline and fragrances that transmit positive energy, men who like to imagine themselves as gods of a modern Olympus.