From 1968 Loris Azzaro created flowing, sexy and glamorous customized gowns for evening parties and hobnobbing among the “happy few” of the planet, from the yacht bridge to the poolside of the jet-set. A sunny and hedonistic brand emanating the ultimate sensuality. Seduction and glamour are timeless features of Azzaro image, resulting from a strict relationship with freedom: the freedom of mind and body that marked the 70’s, a transgressive decade with no limits, where fashion and photography celebrated bareness. istintive.  

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